12:00 PM | Panel discussion: Monitoring and moderating your social media platforms to respond to problematic content
12:30 PM | Networking Luncheon
1:30 PM | Panel discussion: Addressing mental health challenges and safeguarding against burnout associated with extended use of social media
2:00 PM | Case Study: Developing accessible social media content through owned and earned media
2:30 PM | Case Study: Effectively targeting your audiences through organic and other low-cost strategies
Chair: Joni Wanless
11:00 AM | Chair: Developing and refining your communications content strategy through data and analytics
11:30 AM | Case Study: Crafting engaging and compelling content for your social media campaign
12:00 PM | Driving audience engagement around dense, dry and boring content
12:30 PM | Networking Luncheon
