Agenda

7:30 AMRegistration opens
8:40 AMWelcome to Country
8:50 AMOpening remarks from the Chair


Ross Monaghan
Vice Chair
IABC APAC Region

9:00 AMOpening keynote: What does a modern communication team look like in 2024?
  • Exploring the role of communications in a rapidly changing digital environment
  • Understanding the importance of being able to adapt to rapidly changing communication channels and environments
  • Unpacking the new skills and resources needed to adapt to the way humans now consume information
  • Examining how to make the case for new skill sets and new roles to meet modern challenges


Tim Price
Director Strategic Communications & Content
Department of the Prime Minister and Cabinet

9:30 AMInternational keynote: Employee engagement during a crisis- Lessons learned from years of emergency response
  • Canada’s City of Ottawa has experienced unprecedented natural disasters every year for the past seven years.
  • Understanding how the municipality’s communications team was pivotal in ensuring residents received critical information, through every emergency’s response and recovery
  • Exploring how despite the high pressure and intensity of the work, the team’s engagement has continued to increase.
  • Examining the successes, the mistakes, and the lessons learned during these challenging times that impacted employee engagement, and the work that continues to take place to improve the workplace.


Andrea Lanthier-Seymour
Chief Communications Officer
City of Ottawa

10:00 AMComms leaders panel: Navigating how state, federal and ministerial can best collaborate for a cohesive narrative
  • Examining the value of collaborative communications across departments and ministers.
  • Overcoming organisational and cultural resistance to change by gaining buy-in for new methods, means and modalities through aligned communication.
  • Building capacity on a budget: tactics for doing more with less via inter-sector pollination
  • Clearing bureaucratic Hurdles: Navigating bureaucratic complexities for efficient data sharing and whole of government impact.
  • Being prepared to communicate fast and accurately in times of crisis and through issues.

Panellists:

Timothy Price

Director Strategic Communications & Content
Department of the Prime Minister and Cabinet

Warren Kagarise

Digital Engagement Manager, ‘2023 Social Media Professional of the Year’
King County, WA

Andrea Lanthier-Seymour

Chief Communications Officer
City of Ottawa

Cameron Moor

Director, Communication and Engagement
Homes Victoria 

Nicole Davey

Executive Manager, Media and External Communications
NBN Australia

10:40 AM Reserved sponsor session: The role of communications tools, technologies and platforms in delivering citizen centric government
  • Identifying the best platforms, tools, apps and technologies for delivering citizen-centric government
  • Understanding that technology is just a means to an end, not an end in itself
  • Managing the culture shift – from top down to outside in communications and engagement

Stream A

Implementing strategic communications within shifting environments

Lisa Ranson

Campaign Manager-One Talk at a Time
Department of the Prime Minister & Cabinet, Attorney-General's Department

11:40 AMThe behaviour science of misinformation 
  • Weaponised falsehoods – Understanding the scale, impact and drivers of online mis/disinformation
  • Regulation and enforcement – understanding the limitations of existing legislation and regulatory frameworks
  • Strategies for combatting fake news and malicious misinformation
  • Truth in political advertising – prospects for change
  • Learning the hard lessons from the Voice Referendum and recent state and Federal elections


Sharon Rosenrauch
Principal Behavioural Scientist and Director Australian Federal Government

12:10 PMResource limitations: Working within constraints of budget and resources.
  • Developing cross departmental and inter-agency collaboration to counter capacity shortfalls and pool resources
  • Identifying ways to leverage content to meet multiple needs and channels
  • Building the business case and demonstrating value to gain support for budget support
  • Working with partners to amplify your message and reach
  • Quantifying impact: Understanding how to demonstrate the value and importance of the comms function to senior leadership


Jessica Hamilton
General Manager, Communication and Marketing and Gender Champion for Diversity & Inclusion
AUSTRADE

12:40 PMReserved sponsor session:

Stream B

Leveraging engagement and innovation for maximum impact

11:40 AMCase study: Cross river rail social licence: why it matters, how to build it and how to make it count
  • Leveraging a unique methodology for developing social licence to build and maintain stand out levels of project awareness, understanding and support.
  • Exploring how Cross River Rail has built and measured its social licence
  • Unpacking strategies used to rebuild social licence whenever the project faced challenges.


Russ Vine
General Manager for Communications and Engagement
Cross River Rail Delivery Authority

12:10 PMReserved sponsor session: Content monitoring and moderation – policies, processes & good practices
  • Examining how to proactively manage more immediate, direct engagement with the public  
  • Understanding how to manage the expectations of a public who often want an immediate response to their questions or posts 24/7
  • Exploring how to strategically manage, monitor or moderate those who spread misinformation, use racist or sexist language, or engage in bad faith engagement
12:40 PMCentring marginalised voices in communications and building inclusion through the power of language
  • Exploring how Inclusive language enables a diversity of people to feel valued and respected and able to contribute their talents to drive organisational performance
  • Understanding how to listen to and prioritise what people with lived experiences of marginalisation are telling us about the systemic barriers they face – but, importantly, ensure those perspectives are the foundation on which we build D&I initiatives or communications that focuses on them.
  • Utilising inclusive language is important and ever-changing. Should organisations, for example, use the term culturally and racially marginalised (CARM) or culturally and linguistically diverse (CALD)?


Jenny Mina
Communications Director
Diversity Council Australia

Stream C

Harnessing digital communications to effectively engage with citizens

Seamus Boyer

Strategic Communications Manager
Department of the Prime Minister & Wellington City Council

11:40 AMPanel discussion: Using short form content to maximise impact and capture limited audience attention spans
  • Tips for condensing long, complex information into short, succinct and easy to understand messages
  • Identifying the types of messages that are best communicated via short and long form content
  • Delivering consistency and a more mobile optimised social media experience to address decreasing digital attention spans
  • Assessing how short form videos fit into your content strategy to gain audience attention and make your message more targeted and tailored to audience preferences

Panellists:


Warren Kagarise
Digital Engagement Manager
King County, WA


Chris Riordan
Manager, Creative Services
Department of Education VIC


Summer Goodwin
Editorial and Content Manager
CSIRO Corporate Affairs

12:10 PMAudience engagement: Effectively engaging with diverse audiences across various digital platforms 
  • Identifying the appropriate digital platform, tone, and format to effectively communicate with your specific target audience
  • Understanding the make or break components of a successful audience engagement strategy across digital platforms
  • Educating leadership and colleagues about why it’s important to cultivate digital audiences and incorporate their feedback


Warren Kagarise
Digital Engagement Manager
King County, WA

12:40 PMEstablishing and running an in-house creative content team
  • Lessons from the establishment of one of the first in house video teams in the Victorian Public Service.
  • What are the main hurdles to overcome and risks to manage
  • What are the main advantages and benefits of having an in-house team
  • How do you measure and demonstrate the return on investment


Chris Riordan
Manager, Creative Services
Department of Education VIC

2:10 PMKnowing your audience: The power of personas
  • Understand the power of personas and how they can improve your strategic communications to avoid cookie cutter approaches
  • Learn about methods you can apply to undertake audience research in house and develop your personas without a budget
  • By using mixed methods and applying concurrent triangulation to combine survey data, social media and media analysis and literature reviews, you can produce validated and reliable personas that put your audience first


Jessica Abramovic
Director of Strategic Communication Research and Insights
Department of Climate Change, Energy, the Environment and Water

2:40 PMFireside chat: Change management from a comms perspective
  • Identifying critical success factors and pitfalls for change management communications
  • Examining how to bring the whole team along for the journey
  • Balancing long-term communications planning and strategy with constantly shifting short term priorities and issues


Laurie Edwards
Formerly Communications Manager
Ministry for the Environment and Sport 

2:10 PMPanel discussion: Tailoring key messages for different stakeholder groups
  • Understanding how to adapt a message to meet individual audience needs, without compromising the impact of the core message
  • Knowing your audience – assessing the needs, capabilities and critical success factors for communicating with diverse stakeholder groups
  • Identifying when to adapt a core message for a particular audience or when to use a one-size-fits-all approach

Panellists:


Zack Seipert
Marketing and Communications Specialist
Central Utah Water Conservancy District  


Jenny Mina
Communications Director
Diversity Council Australia


Russ Vine
General Manager for Communications and Engagement
Cross River Rail Delivery Authority

2:40 PMAI in the public sector: Your ultimate productivity partner
  • Demystifying Generative AI (GenAI) and highlighting its potential within the public sector
  • Exploring an array of cutting-edge tools that are redefining efficiency, engagement, and service
  • Deep diving into the critical aspect of ‘prompting’—the art and science of crafting precise queries to elicit the most effective responses from AI


Zack Seipert
Marketing and Communications Specialist
Central Utah Water Conservancy District

2:10 PMCase study: Creating inspirational campaigns – the power of narrative in action
  • Tapping into aspirational drivers for your audience to inspire positive perception and motivation
  • How do you construct a narrative that activates inspiration for a desired action?
  • Tapping into primal instincts and speaking to your audiences’ deepest desires
  • What are the most effective content styles and formats for inspirational campaigns?
  • Real-world examples of awe-inspiring campaigns – chief lessons on strategy, impact and outcome


Summer Goodwin
Editorial and Content Manage
CSIRO Corporate Affairs

2:40 PMReserved sponsor session: Delivering impactful communications in the digital age: Navigating the volume and diversity of digital information, particularly on social media. 
  • Understanding how the digital revolution has transformed the public sector communications profession 
  • Maximising strategies and tools for listening to the voice of citizens amidst the cacophony of social media 
  • Ensuring your messages cut through the clamour and impact the right audience 
  • Communicating through change – tactics and techniques for communicating clearly during periods of exponential change and transformation

Stream A

Implementing strategic communications within shifting environments

Lisa Ranson

Campaign Manager-One Talk at a Time
Department of the Prime Minister & Cabinet, Attorney-General's Department

11:40 AMThe behaviour science of misinformation 
  • Weaponised falsehoods – Understanding the scale, impact and drivers of online mis/disinformation
  • Regulation and enforcement – understanding the limitations of existing legislation and regulatory frameworks
  • Strategies for combatting fake news and malicious misinformation
  • Truth in political advertising – prospects for change
  • Learning the hard lessons from the Voice Referendum and recent state and Federal elections


Sharon Rosenrauch
Principal Behavioural Scientist and Director Australian Federal Government

12:10 PMResource limitations: Working within constraints of budget and resources.
  • Developing cross departmental and inter-agency collaboration to counter capacity shortfalls and pool resources
  • Identifying ways to leverage content to meet multiple needs and channels
  • Building the business case and demonstrating value to gain support for budget support
  • Working with partners to amplify your message and reach
  • Quantifying impact: Understanding how to demonstrate the value and importance of the comms function to senior leadership


Jessica Hamilton
General Manager, Communication and Marketing and Gender Champion for Diversity & Inclusion
AUSTRADE

12:40 PMReserved sponsor session
2:10 PMKnowing your audience: The power of personas
  • Understand the power of personas and how they can improve your strategic communications to avoid cookie cutter approaches
  • Learn about methods you can apply to undertake audience research in house and develop your personas without a budget
  • By using mixed methods and applying concurrent triangulation to combine survey data, social media and media analysis and literature reviews, you can produce validated and reliable personas that put your audience first


Jessica Abramovic
Director of Strategic Communication Research and Insights
Department of Climate Change, Energy, the Environment and Water

2:40 PMFireside Chat: Change management from a Comms perspective
  • Identifying critical success factors and pitfalls for change management communications
  • Examining how to bring the whole team along for the journey
  • Balancing long-term communications planning and strategy with constantly shifting short term priorities and issues


Laurie Edwards
Formerly Communications Manager
Ministry for the Environment and Sport 

Stream B

Leveraging engagement and innovation for maximum impact

11:40 AMCase study: Cross river rail social licence: why it matters, how to build it and how to make it count
  • Leveraging a unique methodology for developing social licence to build and maintain stand out levels of project awareness, understanding and support.
  • Exploring how Cross River Rail has built and measured its social licence
  • Unpacking strategies used to rebuild social licence whenever the project faced challenges.


Russ Vine
General Manager for Communications and Engagement
Cross River Rail Delivery Authority

12:10 PMReserved sponsor session: Content monitoring and moderation – policies, processes & good practices
  • Examining how to proactively manage more immediate, direct engagement with the public  
  • Understanding how to manage the expectations of a public who often want an immediate response to their questions or posts 24/7
  • Exploring how to strategically manage, monitor or moderate those who spread misinformation, use racist or sexist language, or engage in bad faith engagement
12:40 PMCentring marginalised voices in communications and building inclusion through the power of language
  • Exploring how Inclusive language enables a diversity of people to feel valued and respected and able to contribute their talents to drive organisational performance
  • Understanding how to listen to and prioritise what people with lived experiences of marginalisation are telling us about the systemic barriers they face – but, importantly, ensure those perspectives are the foundation on which we build D&I initiatives or communications that focuses on them.
  • Utilising inclusive language is important and ever-changing. Should organisations, for example, use the term culturally and racially marginalised (CARM) or culturally and linguistically diverse (CALD)?


Jenny Mina
Communications Director
Diversity Council Australia

2:10 PMPanel discussion: Tailoring key messages for different stakeholder groups
  • Understanding how to adapt a message to meet individual audience needs, without compromising the impact of the core message
  • Knowing your audience – assessing the needs, capabilities and critical success factors for communicating with diverse stakeholder groups
  • Identifying when to adapt a core message for a particular audience or when to use a one-size-fits-all approach

 Panellists:

Zach Seipert
Marketing and Communications Specialist
Central Utah Water Conservancy District  

Jenny Mina
Communications Director
Diversity Council Australia

Russ Vine
General Manager for Communications and Engagement
Cross River Rail Delivery Authority

2:40 PMAI in the public sector: Your ultimate productivity partner
  • Demystifying Generative AI (GenAI) and highlighting its potential within the public sector
  • Exploring an array of cutting-edge tools that are redefining efficiency, engagement, and service
  • Deep diving into the critical aspect of ‘prompting’—the art and science of crafting precise queries to elicit the most effective responses from AI


Zack Seipert
Marketing and Communications Specialist
Central Utah Water Conservancy District

Stream C

Harnessing digital communications to effectively engage with citizens

Seamus Boyer

Strategic Communications Manager
Department of the Prime Minister & Wellington City Council

11:40 AMPanel discussion: Using short form content to maximise impact and capture limited audience attention spans
  • Tips for condensing long, complex information into short, succinct and easy to understand messages
  • Identifying the types of messages that are best communicated via short and long form content
  • Delivering consistency and a more mobile optimised social media experience to address decreasing digital attention spans
  • Assessing how short form videos fit into your content strategy to gain audience attention and make your message more targeted and tailored to audience preferences

 

Panellists:


Warren Kagarise
Digital Engagement Manager
King County, WA


Chris Riordan
Manager, Creative Services
Department of Education VIC


Summer Goodwin
Editorial and Content Manager
CSIRO Corporate Affairs

12:10 PMAudience Engagement: Effectively engaging with diverse audiences across various digital platforms.
  • Identifying the appropriate digital platform, tone, and format to effectively communicate with your specific target audience
  • Understanding the make or break components of a successful audience engagement strategy across digital platforms
  • Educating leadership and colleagues about why it’s important to cultivate digital audiences and incorporate their feedback


Warren Kagarise
Digital Engagement Manager
King County, WA

12:40 PMEstablishing and running an in-house creative content team
  • Lessons from the establishment of one of the first in house video teams in the Victorian Public Service.
  • What are the main hurdles to overcome and risks to manage
  • What are the main advantages and benefits of having an in-house team
  • How do you measure and demonstrate the return on investment


Chris Riordan
Manager, Creative Services
Department of Education VIC

2:10 PMCase study: Creating inspirational campaigns – the power of narrative in action
  • Tapping into aspirational drivers for your audience to inspire positive perception and motivation
  • How do you construct a narrative that activates inspiration for a desired action?
  • Tapping into primal instincts and speaking to your audiences’ deepest desires
  • What are the most effective content styles and formats for inspirational campaigns?
  • Real-world examples of awe-inspiring campaigns – chief lessons on strategy, impact and outcome


Summer Goodwin
Editorial and Content Manage
CSIRO Corporate Affairs

2:40 PMReserved sponsor session: Delivering impactful communications in the digital age: Navigating the volume and diversity of digital information, particularly on social media. 
  • Understanding how the digital revolution has transformed the public sector communications profession 
  • Maximising strategies and tools for listening to the voice of citizens amidst the cacophony of social media 
  • Ensuring your messages cut through the clamour and impact the right audience 
  • Communicating through change – tactics and techniques for communicating clearly during periods of exponential change and transformation
3:40 PMInteractive peer to peer roundtable discussions

In this session, participants will have a selection of different discussion topics to choose from, where they will enjoy a peer to peer exchange of ideas and experiences with their fellow roundtable participants. The focus is on interaction, knowledge sharing, and participation. 

Real world examples of awe inspiring campaigns – chief lessons on strategy, impact and outcome

Summer Goodwin

Editorial and Content Manager
CSIRO Corporate Affairs

Changing executive leadership perceptions – demonstrating the value of a well resourced communications function to senior management

Anita Agett

Assistant Secretary, Communication and Media
Department of Climate Change, Energy, the Environment and Water

Too many trolls, not enough bridges – content moderation and practical strategies for dealing with online agitators

Jenny Mina

Communications Director
Diversity Council Australia

Overcoming the trust deficit – communicating with authenticity and transparency to build social licence

Sharon Rosenrauch

Director, Behavioural Science Unit
Australian Government

Top tips for operating effectively and innovating in a bureaucratic, risk-averse organisation

Jessica Hamilton

General Manager, Communication and Marketing and Gender Champion for Diversity & Inclusion
Austrade

Finding the balance: effective social media management in crisis communications

Victoria Ngu

Social Media Specialist
City of Sydney

4:20 PMCase study: Strategic communications as a policy lever engaging energy consumers on energy transition and household electrification
  • How can strategic communications and engagement be wielded as key policy levers to drive behavioural change – lessons from ACT Government’s quest for a pathway to net zero emissions by 2045
  • Understanding the need for market research (pre-execution of strategy & post execution)
  • Lessons learned in the first year of execution of the strategy
  • Hear how they developed an Australian-first digital tool in partnership with CHOICE Magazine, which has won multiple awards
  • Towards best practice – hear why the Grattan Institute and Energy Consumers Australia recognised the work as a national best practice approach for accelerating a consumer-led low-carbon energy transition.


Alexandra Magee
Executive Branch Manager, Communications, Engagement and Media
Environment, Planning and Sustainable Development Directorate
ACT Government  

4:50 PMInternational case study: Coordinating and developing government communications across the Indo Pacific region
  • Understanding government communications in the region and using trustworthy, engaging communications to promote the work the Foreign Commonwealth and Development Office is doing in the Indo-Pacific
  • Unpacking regional communications – how the newly formed Communications Hub is working to co-ordinate and convene communications across many Embassies and High Commissions, (across several time zones), to provide consistent effective messaging and wide-ranging campaigns
  • Exploring the development of digital communications in this space as well as the importance of using Insight and Evaluation in the region to help develop/improve communications


Charlotte Daniels
Head of Indo-Pacific Communications Hub,
British High Commission Singapore
Foreign, Commonwealth and Development Office 

5:20 PMClosing remarks from the Chair & end of day one
5:30 PMNetworking drinks reception

Join us at the end of day one for drinks, canapes and the opportunity to network with your peers, speakers and sponsors

7:00 PMNetworking dinner

All attendees are invited to the Networking Dinner from 7 pm onwards. Please note, that the Networking Dinner is not included in your conference registration fee. Don’t forget to include it as your add-on while completing your registration online.

8:00 AMRegistration opens
8:50 AMOpening remarks from the Chair


Jessica Hamilton
General Manager, Communication and Marketing and Gender Champion for Diversity & Inclusion
AUSTRADE

9:00 AMInternational keynote case study : The new ‘Influencers’: Engaging community ambassadors to spread your message
  • Exploring how the City of Toronto used over 700 community ambassadors to increase vaccine engagement by using a ‘Get out the vote’ approach
  • Understanding why a “by community for community” approach is key to target hard to reach audiences
  • Unpacking why working with community can offer valuable insights into the needs and concerns of the community and help shape messages to be more relevant, targeted and meaningful


Beth Waldman
Director of Communications
City of Toronto 

9:30 AMThe power of purpose : Communications centred around an inspirational shared purpose
  • Recognising the importance of internal and external comms alignment for creating a shared sense of purpose
  • Inspiring and uniting staff through the power of authentic, purpose-focused internal communications
  • Learning from the Japanese philosophy Ikigai on purpose
  • Building an employee led value proposition founded on purpose
  • The power of purpose to unify, calm, and inspire during periods of change or transition


Mark Pallot
Corporate Communications Manager
NSW Environment Protection Authority

10:00 AMCase study : Staff driven culture building in a newly merged agency a low cost, high gain internal comms success story
  • Understanding why culture building is a growing focus for many organisations, and how it can boost both productivity and staff wellbeing
  • Examining the role of internal communication in driving the culture agenda
  • Recognising the benefits of bottom up, staff led and sideways culture building strategies in addition to executive led, top down approaches
  • Unpacking key strategies including the development of a staff behaviours charter, the founding and ongoing operation of a staff consultative body, and the establishment and evolution of a popular intranet.

Corrie Macdonald

Principal Communication Officer
Queensland Department of Regional Development, Manufacturing and Water

Sam Morrison

Manager, Media and Communication
Queensland Department of Regional Development, Manufacturing and Water

10:30 AMReserved sponsor session : Best practice data driven comms - optimising the impact of strategic communications by leveraging and integrating diverse data sources

Stream A

Implementing strategic communications within shifting environments

11:30 AMCase study
12:00 PMUsing data analytics, web architecture and social media to position content and grow stakeholder audiences on a large Australian government website:
  • how to track and analyse your data when it is a small part of a large Australian government website
  • using data analytics to guide your communications strategy
  • using data analytics to reach and grow stakeholder audiences
  • how to make the most of Australian government web architecture


Dr Jennifer Crone
Assistant Director – Engagement and Strategy Section, Health and Medical Research Office
Department of Health and Aged Care

12:30 PMReserved sponsor session: Communicating with confidence in a cyber crisis  
  • Identifying proven methods for developing a proactive crisis communications plan for cyber attack response
  • Understanding the make-or-break factors for communications in the wake of a cyber attack and why it is too late to develop a cyber-crisis comms plan after the horse has bolted
  • Unpacking why preparedness is the number one factor in minimising reputational damage in the wake of a cyber-crisis

Stream B

Leveraging engagement and innovation for maximum impact

Chris Riordan

Manager, Creative Services
Department of Education VIC

11:30 AMIntegrative communications thinking
  • The power of holistic communication strategies that seamlessly blend various channels to convey a unified message.
  • How integrated communications can lead to improved customer satisfaction, increased stakeholder trust, and better business results.
  • The importance of breaking down silos within to foster collaboration and synergy across departments


Nicole Davey
Executive Manager, Media and External Communications
NBN Australia

12:00 PMReserved sponsor session : Technologies, platforms and innovation for internal and external public sector communications
12:30 PMCase study : Driving active scientific engagement at Geological Survey of Western Australia (GSWA)

Case study examples will include:

  • Digital marketing: hear how GSWA raised its digital presence over social media over the last 3 years by making data-driven decisions, focusing its key messaging, and creating a ‘voice’
  • GSWA Open Day: discover how GSWA levelled up its annual conference by tapping into trending themes, widening its target stakeholder groups, and creating engaging experiences
  • The Geoscience Data Transformation Program: learn how GSWA has created conversations around this Program by simplifying messaging, making use of multiple communication and engagement methods, and a clean visual identity


Sabrina Bednarski
Stakeholder Engagement Coordinator
Department of Energy Mines, Industry Regulation and Safety (WA Government)

Stream C

Harnessing digital communications to effectively engage with citizens

Jessica Hamilton

General Manager, Communication and Marketing and Gender Champion for Diversity & Inclusion
AUSTRADE

11:30 AMReserved sponsor session : Taking the pulse of the public through social listening
  • How can a strong social listening capability help public sector comms & social media professionals know how their audience are responding to key issues and messaging, their ongoing perceptions of the organisation?
  • How to manage it effectively when human and financial resources are limited?
12:00 PMCase study : Risky business: Balancing creativity and caution in digital content for government
  • Pushing the envelope: How to spot opportunities for experimenting with your content
  • Document, document, document – some frameworks to weigh up risk across channels and topics
  • How we do it: City of Sydney case studies in both playing it safe and taking risks


Donna Elkins
Digital Content Manager
City of Sydney

12:30 PMBeyond a profile: The Strategic Impact of Leadership Engagement on LinkedIn
  • Unpacking how to sell social media to your leaders – their return on investment
  • Developing your leaders – Empower your leaders with LinkedIn
  • Exploring getting to yes – Better understanding drives informed decision making


Brogan Goode
Social Media Manager
Department of Employment and Workplace Relations

2:00 PMCase study : Leading the ESG impact function as a communications professional
  • Understanding factors contributing to the increased interest in ESG reporting and social impact
  • The role of communications professionals in leading the ESG reporting function
  • The importance of alignment
  • ESG reporting as storytelling for impact
  • Navigating challenges including stakeholders, transparency, data gathering and recording, and greenwashing


Bonnie Szymczak
Head of Marketing and Communications
Haven Home Safe

2:30 PMCase study : How do you put an ad about child sexual abuse on national TV? Effective strategies for child sexual abuse prevention campaigns
  • Building a campaign strategy that is fundamentally evidence based
  • Treading carefully when dealing with sensitive topics
  • The importance of trusting experts – including yourself

Lisa Ranson
Campaign Manager-One Talk at a Time, Department of the Prime Minister & Cabinet
Attorney-General’s Department

2:00 PMWant to build trust with your audience? Start by trusting your team
  • Exploring why social media advisors are uniquely placed to get the most out of their channels, but often just shift approved content from A to B
  • Unpacking why onerous sign-off processes can erode trust and lower team morale, while producing underwhelming, ineffective outputs
  • Understanding why giving teams freedom to fail can lead to better results, and how you can swap control for courage and creativity

Seamus Boyer
Formerly Strategic Communications Manager
Wellington City Council (NZ)

2:30 PMCase study : 10 months since Housing Statement: Lessons in trust and striving for acceptance

Deploying 200 staff and 180 interpreters across 21 locations to introduce Australia’s largest urban renewal project to retire 44 public housing towers with the promise of better homes and enriched neighbourhoods. Now, 272 days later:

  • Explore the invaluable lessons learned in communication and engagement strategies
  • Gain insights into fostering empathy and trust in government decision making processes regarding housing initiatives


Cameron Moor
Director, Communication and Engagement
Homes Victoria

2:00 PMCommunicating effectively with first nations communities – towards true co creation/co-design and closing the gap
  • Navigating the crucial role of partnerships with First Nations communities and media organisations in co-designing, co-creating and communicating key messages and programs
  • Leveraging key learnings from the Mapping the Digital Gap Project
  • Creating and conveying locally targeted campaigns – lessons from COVID and the Voice Referendum
  • Unpacking the challenges for effective communications


Daniel Featherstone
Research Fellow,
RMIT, Former General Manager
First Nations Media

2:30 PMFireside chat : Tackling serious content with humour at a local public sector level


Ben Caldwell
Communications Coordinator,
Rangitikei District Council 


Seamus Boyer
Formerly Strategic Communications Manager
Wellington City Council 


Krystine Nation
Social Media Manager,
Horowhenua District Council 

Stream A

Implementing strategic communications within shifting environments

11:30 AMCase study:
12:00 PMUsing data analytics, web architecture and social media to position content and grow stakeholder audiences on a large Australian government website:
  • how to track and analyse your data when it is a small part of a large Australian government website
  • using data analytics to guide your communications strategy
  • using data analytics to reach and grow stakeholder audiences
  • how to make the most of Australian government web architecture


Dr Jennifer Crone
Assistant Director – Engagement and Strategy Section, Health and Medical Research Office
Department of Health and Aged Care

12:30 PMReserved sponsor session: Communicating with confidence in a cyber- crisis  
  • Identifying proven methods for developing a proactive crisis communications plan for cyber-attack response
  • Understanding the make-or-break factors for communications in the wake of a cyber-attack and why it is too late to develop a cyber-crisis comms plan after the horse has bolted
  • Unpacking why preparedness is the number one factor in minimising reputational damage in the wake of a cyber-crisis
2:00 PMCase study : Leading the ESG impact function as a communications professional
  • Understanding factors contributing to the increased interest in ESG reporting and social impact
  • The role of communications professionals in leading the ESG reporting function
  • The importance of alignment
  • ESG reporting as storytelling for impact
  • Navigating challenges including stakeholders, transparency, data gathering and recording, and greenwashing


Bonnie Szymczak
Head of Marketing and Communications
Haven Home Safe

2:30 PMCase study : How do you put an ad about child sexual abuse on national TV? Effective strategies for child sexual abuse prevention campaigns
  • Building a campaign strategy that is fundamentally evidence based
  • Treading carefully when dealing with sensitive topics
  • The importance of trusting experts – including yourself

Lisa Ranson
Campaign Manager-One Talk at a Time, Department of the Prime Minister & Cabinet
Attorney-General’s Department

Stream B

Leveraging engagement and innovation for maximum impact

Chris Riordan

Manager, Creative Services
Department of Education VIC

11:30 AMIntegrative communications thinking
  • The power of holistic communication strategies that seamlessly blend various channels to convey a unified message.
  • How integrated communications can lead to improved customer satisfaction, increased stakeholder trust, and better business results.
  • The importance of breaking down silos within to foster collaboration and synergy across departments


Nicole Davey
Executive Manager, Media and External Communications
NBN Australia

12:00 PMReserved sponsor session : Technologies, platforms and innovation for internal and external public sector communications
12:30 PMCase study : Driving active scientific engagement at Geological Survey of Western Australia (GSWA)

Case study examples will include:

  • Digital marketing: hear how GSWA raised its digital presence over social media over the last 3 years by making data-driven decisions, focusing its key messaging, and creating a ‘voice’
  • GSWA Open Day: discover how GSWA levelled up its annual conference by tapping into trending themes, widening its target stakeholder groups, and creating engaging experiences
  • The Geoscience Data Transformation Program: learn how GSWA has created conversations around this Program by simplifying messaging, making use of multiple communication and engagement methods, and a clean visual identity


Sabrina Bednarski
Stakeholder Engagement Coordinator
Department of Energy Mines, Industry Regulation and Safety (WA Government)

2:00 PMWant to build trust with your audience? Start by trusting your team
  • Exploring why social media advisors are uniquely placed to get the most out of their channels, but often just shift approved content from A to B
  • Unpacking why onerous sign-off processes can erode trust and lower team morale, while producing underwhelming, ineffective outputs
  • Understanding why giving teams freedom to fail can lead to better results, and how you can swap control for courage and creativity


Seamus Boyer
Formerly Strategic Communications Manager
Wellington City Council 

2:30 PMCase study : 10 months since Housing Statement: Lessons in trust and striving for acceptance

Deploying 200 staff and 180 interpreters across 21 locations to introduce Australia’s largest urban renewal project to retire 44 public housing towers with the promise of better homes and enriched neighbourhoods. Now, 272 days later:

  • Explore the invaluable lessons learned in communication and engagement strategies
  • Gain insights into fostering empathy and trust in government decision making processes regarding housing initiatives


Cameron Moor
Director, Communication and Engagement
Homes Victoria

Stream C

Harnessing digital communications to effectively engage with citizens

Jessica Hamilton

General Manager, Communication and Marketing and Gender Champion for Diversity & Inclusion
AUSTRADE

11:30 AMReserved sponsor session : Taking the pulse of the public through social listening
  • How can a strong social listening capability help public sector comms & social media professionals know how their audience are responding to key issues and messaging, their ongoing perceptions of the organisation?
  • How to manage it effectively when human and financial resources are limited?
12:00 PMCase study : Risky business: Balancing creativity and caution in digital content for government
  • Pushing the envelope: How to spot opportunities for experimenting with your content
  • Document, document, document – some frameworks to weigh up risk across channels and topics
  • How we do it: City of Sydney case studies in both playing it safe and taking risks


Donna Elkins
Digital Content Manager
City of Sydney

12:30 PMBeyond a profile: The Strategic Impact of Leadership Engagement on LinkedIn
  • Unpacking how to sell social media to your leaders – their return on investment
  • Developing your leaders – Empower your leaders with LinkedIn
  • Exploring getting to yes – Better understanding drives informed decision making


Brogan Goode
Social Media Manager
Department of Employment and Workplace Relations

2:00 PMCommunicating effectively with first nations communities – towards true co creation/co-design and closing the gap
  • Navigating the crucial role of partnerships with First Nations communities and media organisations in co-designing, co-creating and communicating key messages and programs
  • Leveraging key learnings from the Mapping the Digital Gap Project
  • Creating and conveying locally targeted campaigns – lessons from COVID and the Voice Referendum
  • Unpacking the challenges for effective communications

Daniel Featherstone
Research Fellow
RMIT, (Former General Manager of First Nations Media) 

2:30 PMFireside chat : Tackling serious content with humour at a local public sector level


Ben Caldwell
Communications Coordinator,
Rangitikei District Council 


Seamus Boyer
Formerly Strategic Communications Manager
Wellington City Council 


Krystine Nation
Social Media Manager,
Horowhenua District Council 

3:30 PMCase study: Radioactive in the desert – Leveraging crisis comms strategy under pressure for positive gain
  • Unpacking what happens when unforeseen events subvert and overwhelm business as usual
  • Analysing the importance of a media strategy – pre-establishing the key lines of communication when you have limited resources, staff and time.
  • Understanding how to translate scientific information for public consumption in a hurry
  • Navigating a post-event reflection – key learnings and evaluating comms products


Melissa Richardson
Media Affairs Manager Corporate Affairs
ANSTO

4:00 PMThe challenges of citizen participation for communications professionals and how emerging technologies can help
  • Exploring some of the barriers faced by public sector communication professionals as governments move to more participatory forms of engagement
  • Understanding the importance of clearly hearing, understanding and acting on what has been heard to better understand citizen thinking and how they feel in more participatory and deliberative forms of engagement
  • Examining how emerging technologies such as Artificial Intelligence and Large Language Models can make a positive contribution.


Damian Carmichael
APS Engage Lead
Department of Industry, Innovation and Science

4:30 PMSummary from the Chair & end of the conference
9:00 AMWorkshop A: Three ways to lead with impact and purpose

Creating positive change is the best outcome for public sector communications and content campaigns and, in most cases, is the only true success metric. However, it’s easier said than done, especially considering the challenge of snapping people out of the indifference they might feel when they see government messages come their way. That’s where an audience-first approach to content can make a big difference in ensuring the substance of your communications reaches those who can benefit from it, in meaningful and relevant ways.

Join Andrés López-Varela, General Manager of Storyation, one of Australia’s best-established content agencies, to discover a simple and compelling framework for how to feature real people and their stories in your content, so you can create campaigns and messages that have a greater chance of effecting real change. During the workshop, you’ll develop your own actionable plan including how to:

  • Match your messages to real stories that can bring your content to life
  • Atomise your content so your stories land in the right channels for your audience
  • Select the right talent and make sure you keep their story front and centre
  • Assemble various real people stories into a larger campaign


Andres Lopez Varela
General Manager
Storyation

Andrés is the General Manager of Storyation and a senior marketing leader who has developed strategies targeting audiences in Australia and around the world. He has over 15 years’ experience in marketing, content, strategy and management roles working for brands like Commonwealth Bank, ACARA, Destination NSW, NRMA, Austrade, Pfizer, Symantec, and more.

He also led the content program for Tourism Australia from 2014 to 2017 where he revamped the tourism body’s content. As well as discovering an unexpected love of wombats, he evolved the way Tourism Australia tackled content by combining a data-led, consumer-first approach with an editorial style of content creation.

Andrés regularly judges industry awards including the Content Marketing Institute’s global CMAs, Mumbrella’s Travel Marketing, Publish and CommsCon Awards, and is a frequent contributor to industry events including State of Social, Mumbrella360, Mumbrella Travel Marketing Summit and others. If you want to say hi, Andrés loves to have a chat over on LinkedIn or Threads.

1:00 PMWorkshop B: Real people for real change: applying an 'audience first approach' to your content

In today’s uncertain and competitive work environment, public sector organisations need communication leaders with a firm grip on all areas of business to drive strategic alignment.

As a contemporary communication leader, you must equip yourself with the mindset, skills, and practical strategies to influence at the executive level, communicate with impact, and activate a thriving culture.
This workshop focuses on the core communication leadership skills you need to succeed as a public sector communication leader and deliver real value to your organisation. You will emerge prepared to think and lead strategically, generate innovative ideas, build trust, and contribute to your organisation on a strategic and senior level. Draw on the latest thinking, practical models, tools, and strategies to elevate your communication leadership presence and ignite your career.

During this empowering session, you’ll learn how to:

  • Influence and engage executive-level stakeholders
  • Communicate with maximum impact
  • Foster a culture of trust and innovation


Sia Papageorgiou
FRSA, FCSCE, SCMP, Managing Partner
Centre for Strategic Communication Excellence

Sia Papageorgiou is managing partner at the Centre for Strategic Communication Excellence and co-founder of The Alignment People and Gifted Professionals & Communicators Community. She’s a multi-award-winning communication leader on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. Sia is opinionated about what our profession can achieve and believes communication professionals have the best job in the world. She’s a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a past board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication.

Tickets

Book before Friday, 15th March 2024 and Save $400 off the standard rate

Conference Only

Standard rates
$ 1,999
00
  • Access to the 2 main conference days
  • Onsite discussion forums
  • Access to the VIP networking drinks reception on Day 1
  • Session recordings and presentation slides

Conference plus one Workshop

Standard rates
$ 2,499
00
  • Access to the 2 main conference days
  • Access to workshop A or B
  • Access to the VIP networking drinks reception on Day 1
  • Session recordings and presentation slides

Conference plus Both Workshops

Standard rates
$ 2,899
00
  • Access to the 2 main conference days
  • Access to workshops A and B
  • Access to the VIP networking drinks reception on Day 1
  • Session recordings and presentation slides

Virtual Rate

$ 1,599
00
  • Access to the 2 main conference days
  • Virtual Q & A
  • Onsite discussion forums
  • Session recordings and presentation slides