Chair: Kym Charlton
11:00 AM | Case Study: Amplifying your recruitment campaign through risky content that gains mass attention and attracts talent
11:30 AM | Case Study: From behind closed doors: Developing the public profile of an organisation that operates in secure facilities and settings
12:00 PM | Developing campaign strategies to overcome red tape and increase the reach of your content
12:30 PM | Networking Luncheon
1:30 PM | Panel Discussion: Creating creative and engaging ways to improve the cut- through of repetitive content
2:00 PM | Case Study: How the Queensland Corrective Services reframed stakeholder perception of their organisation through content that altered public opinion
2:30 PM | Utilising social media listening to understand your audiences and develop your content strategies
