Chair: Kym Charlton
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11:00 AM | Case Study: Amplifying your recruitment campaign through risky content that gains mass attention and attracts talent
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11:30 AM | Case Study: From behind closed doors: Developing the public profile of an organisation that operates in secure facilities and settings
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12:00 PM | Developing campaign strategies to overcome red tape and increase the reach of your content
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12:30 PM | Networking Luncheon
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1:30 PM | Panel Discussion: Creating creative and engaging ways to improve the cut- through of repetitive content
![](https://pscommsweek.co/wp-content/uploads/2023/02/Case-Study-36.png)
2:00 PM | Case Study: How the Queensland Corrective Services reframed stakeholder perception of their organisation through content that altered public opinion
![](https://pscommsweek.co/wp-content/uploads/2023/02/Case-Study-37.png)
2:30 PM | Utilising social media listening to understand your audiences and develop your content strategies
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