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Session Type: Day 2 | Stream A: Developing an adaptable and tailored social media strategy to amplify your message and its impact

Chair: Kate Davies

11:00 AM | Case Study: Maximising your use of Facebook to drive engagement from your audiences 

11:30 AM | Case Study: Fostering a strong workplace culture through integrating social media into your internal comms strategy

12:00 PM | Panel Discussion: Developing a responsive and agile approach towards social media to respond to rapidly changing algorithms

12:30 PM | Networking Luncheon

1:30 PM | Case Study: Increasing your engagement with CALD audiences via social media

2:00 PM | Balancing your use of content that needs to convey critical information with interesting, engaging content that will grow your following

2:30 PM | Case Study: How the Federal Court of Australia developed a flexible and adaptable approach towards social media during the Novak Djokovic visa trial

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