Chair: Vanessa Grimm
11:00 AM | Case Study: Utilising research to enable persuasive communications and elevate results
11:30 AM | Case Study: Creating a high-functioning and diverse communications team
12:00 PM | Case Study: Overcoming tech-hesitancy from internal stakeholders by demonstrating the advantages of the increased use of technology in their roles
12:30 PM | Networking Luncheon
1:30 PM | Panel Discussion: Developing your digital engagement with data and analytics to improve the reach and efficiency of your comms
2:00 PM | Developing and implementing strategic communications and media plans to promote and protect the local and global reputation of your organisation
2:30 PM | Case Study: How the Cancer Institute NSW utilised data and analytics about cancer to drive awareness and behavioural changes
