Day 1 | Stream B: Developing content and campaign strategies to cut-through in an oversaturated landscape Archives - Public Sector Comms Week

Chair: Joni Wanless

11:00 AM | Chair: Developing and refining your communications content strategy through data and analytics

11:30 AM | Case Study: Crafting engaging and compelling content for your social media campaign

12:00 PM | Driving audience engagement around dense, dry and boring content

12:30 PM | Networking Luncheon

1:30 PM | Increasing the reach and impact of your communication campaigns in a cluttered digital landscape through personalisation and humour

2:00 PM | Using short-form content to maximise the impact of your communication campaigns and capture limited audience attention spans

2:30 PM | Panel Discussion: Preventing information overload in your internal comms through technology