11:00 AM | Chair: Developing and refining your communications content strategy through data and analytics
1:30 PM | Increasing the reach and impact of your communication campaigns in a cluttered digital landscape through personalisation and humour
2:00 PM | Using short-form content to maximise the impact of your communication campaigns and capture limited audience attention spans
2:30 PM | Panel Discussion: Preventing information overload in your internal comms through technology