Chair: Jacqueline Levett
11:00 AM | Providing a positive customer service experience to your audiences via your social media strategy
11:30 AM | Case Study: Addressing public sentiment and brand perception through community engagement on social media
12:00 PM | Panel discussion: Monitoring and moderating your social media platforms to respond to problematic content
12:30 PM | Networking Luncheon
1:30 PM | Panel discussion: Addressing mental health challenges and safeguarding against burnout associated with extended use of social media
2:00 PM | Case Study: Developing accessible social media content through owned and earned media
2:30 PM | Case Study: Effectively targeting your audiences through organic and other low-cost strategies
