Day 1 | Stream A: Effectively engaging with audiences and communities via social media to maximise the impact of your messages Archives - Public Sector Comms Week

Chair: Jacqueline Levett

11:00 AM | Providing a positive customer service experience to your audiences via your social media strategy

11:30 AM | Case Study: Addressing public sentiment and brand perception through community engagement on social media

12:00 PM | Panel discussion: Monitoring and moderating your social media platforms to respond to problematic content

12:30 PM | Networking Luncheon

1:30 PM | Panel discussion: Addressing mental health challenges and safeguarding against burnout associated with extended use of social media

2:00 PM | Case Study: Developing accessible social media content through owned and earned media

2:30 PM | Case Study: Effectively targeting your audiences through organic and other low-cost strategies