12:30 PM | Networking Luncheon
1:30 PM | Case Study: Increasing your engagement with CALD audiences via social media
2:00 PM | Balancing your use of content that needs to convey critical information with interesting, engaging content that will grow your following
2:30 PM | Case Study: How the Federal Court of Australia developed a flexible and adaptable approach towards social media during the Novak Djokovic visa trial
Chair: Kym Charlton
11:00 AM | Case Study: Amplifying your recruitment campaign through risky content that gains mass attention and attracts talent
11:30 AM | Case Study: From behind closed doors: Developing the public profile of an organisation that operates in secure facilities and settings
12:00 PM | Developing campaign strategies to overcome red tape and increase the reach of your content
12:30 PM | Networking Luncheon
1:30 PM | Panel Discussion: Creating creative and engaging ways to improve the cut- through of repetitive content
